At first blush there is a lot to like about what the customer wants you to know by noted business consultant ram charan in charans typically easy to access writing style he lays out a plan for value creation selling a plan to understand the customer better before you try closing the deal in a nutshell become a trusted partner to your customer by helping them drive revenue and increase market share to do this you need a his selling method called value creation selling or vcs . But theres a better way to think about sales says bestselling author ram charan who is famous for clarifying and simplifying difficult business problems what the customer wants you to know is how his or her business works so you can help make it work better it sounds simple but theres a catch you wont be able to do that with your traditional sales approach. What the customer wants you to know how everybody needs to think differently about sales ram charan on amazoncom free shipping on qualifying offers what the customer wants you to know how everybody needs to think differently about sales. Buy what the customer wants you to know how everybody needs to think differently about sales by charan ram isbn 9781591841654 from amazons book store everyday low prices and free delivery on eligible orders. Ram charan is a highly acclaimed business adviser speaker and author well known for his practical real world perspectivehe was a baker scholar at harvard business school where he earned his mba degree with distinction as well as his dba charan is the author of what the ceo wants you to know profitable growth is everyones business the leadership pipeline and boards at work